Many feel embarrassed, anxious, or frustrated when flare-ups are visible, which can impact confidence, social interactions, and even work.

Chronic conditions can lead to stress, worry about flare-ups, and feeling like their skin is “controlling” their life.

Symptoms often come and go without warning. Weather, stress, diet, and products can trigger sudden reactions, which makes people feel like they’re always “managing” their skin.

Harsh ingredients, fragrances, and even products marketed as “gentle” can irritate compromised skin barriers, making it hard to build a routine that feels safe.

This includes burning, itching, redness, tightness, and inflammation—symptoms that make everyday tasks uncomfortable and interrupt sleep or concentration

Many try product after product, get conflicting advice, or see little improvement. This leads to frustration, wasted money, and uncertainty about who to trust.